The Use of Product Matching in E-Commerce

July 22, 2022

In e-commerce, product matching algorithms are a valuable tool to prevent duplicate products from appearing on marketplaces or search results. Retailers also use them during competitor analysis to increase their prices when there is low competition. A new concept in e-commerce is Product Knowledge Graphs, which aim to find connections between products and use this information for marketing and advertising purposes. However, this process is not without drawbacks, and this article will explain how to get the best results.

Problems with product matching

Product matching is vital for competitive intelligence, but identifying products can be difficult, especially when the products have different models or brands. Besides, some retailers manage huge catalogs of accessories. Therefore, it is difficult to determine which products are similarly based on text descriptions. Unfortunately, this can cost retailers millions of dollars. Edited has been working on a product matching solution for about 1.5 years. Here are some ways it can improve product matching.

One way to improve product matching is to use a price comparison tool. This tool allows buyers to compare prices, and the same product can be featured on several websites. However, it is often hard to determine which prices are the best. It is also possible that the price of a product is different on different websites, which can make product matching a challenge. Fortunately, there are some solutions for this.

Product matching can provide a strong foundation for advanced retail applications despite its complexity. The problem, however, is that it is becoming more challenging to perform product matching because it requires data from hundreds of marketplaces. Moreover, eCommerce websites’ lack of standardized taxonomy complicates the process. Inaccuracies in product matching can lead to overstocking, pricing mistakes, merchandising blind spots, and a dismal shopper experience.

Benefits of product matching

In e-commerce, product matching can significantly enhance visibility and conversion. It can also help you avoid excessive inventory levels, such as products with the same SKU but different product details. Additionally, proper product matching algorithms can make adding new SKUs or product variations easier. As a result, you can more easily optimize your inventory and avoid costly overstocking. Hence, product matching is an essential component of a successful e-commerce business.

Product matching helps companies understand their assortment more thoroughly, offering more attractive prices and promotions. In addition to this, product matching is also an effective tool for data-driven assortment optimization. In addition, it also enables businesses to track performance and ensure higher consumer loyalty. It can even help them evaluate their performance. Here are some of the benefits of product matching:

Product matching enables retailers to ensure that their products are represented uniformly in the correct category. However, it isn’t easy to ensure that a product’s description matches its category because it is not structured correctly. In addition, retailers may also miss out on key attributes, which leads to incorrect product classification and possible front-end errors. In addition, product matching helps retailers classify variations more accurately and avoid the front-end headaches of inconsistent product data.

Limitations of product matching in e-commerce

While the concept of product matching is useful in e-commerce, some limitations are associated with such algorithms. For example, some products may be miscategorized or have wrong data, and an algorithm might find them identical, resulting in false positives. Furthermore, some products may be identical but have different names and descriptions, making it difficult to identify them. For these reasons, product matching is vital to the online business process.

Product matching helps retailers align categories and descriptions. It can also enrich search engine performance. Well-grouped products are more likely to be found by consumers. In addition, good matching engines can give retailers a standardized source of product data, which helps prevent front-end problems. The most common drawback of this process is that it requires manual data aggregation, which is prone to human error. Furthermore, it limits the scope of competitive product tracking, leading to a myopic view of the online marketplace.

Product matching solutions based on deep learning can help retailers detect similar products. But this does not address the underlying data quality issues. A good match requires data to be clean, accurate, and normalized. The key to a successful product match is to use deep learning algorithms to identify identical offers. This article will explore the limits of product matching in e-commerce and how deep learning can help retailers improve their online sales.